Reading time: 2 - 4 minutes
Video Time: 29 minutes 19 seconds
I love Sergio Zyman’s ideas on marketing. And for him, his “Selling more stuff to more people more often for more money more efficiently™” mantra defines marketing success. If Sergio is new to you, he’s the man behind many of Coca Cola’s successes during his tenure there — as well as being at the marketing helm during one of the firm’s largest perceived “failures”: New Coke.
He later founded (then sold a majority stake in) one of the most well-respected and innovative marketing strategy firms around: The Zyman Group. He is also the author of four best selling books: “The End of Marketing as We Know It”, “Renovate Before You Innovate: Why Doing The New Thing Might Not Be The Right Thing”, “The End Of Advertising As We Know It”, “Building Brandwith: Closing The Sale Online” and currently working on his fifth.
From Zyman’s Premier Speakers bio:
Sergio Zyman has been hailed as one of the most dynamic and charismatic speakers in the world. He energizes audiences with his entertaining and bold, unpredictable style. He speaks on non-traditional growth strategies, the role of marketing in corporations, the similarities between the political process and the marketing process, and all current and social events and the impact on consumer behavior.
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***there’s a bit of an abrupt ending on this vid, but it’s as he’s closing things up. . .***
