Reading time: 3 - 4 minutes
Video Time: 57 minutes 37 seconds
As the owner of a creative business, I’ve always been interested and (of course support in spirit and in action) Richard Florida’s (@Richard_Florida on Twitter) argument that “where we choose to live is the single most important decision that we can make.” And part of the reason why I call Chicago, a richly creative city, my home.
This lunch learning episode is from Richards visit to what I’m finding is a great repository of superb lectures: the Authors @Google series. Check it out if you have the time.
Today, though, enjoy Richard’s talk. And if you’re in a city where rents are high, and from where the “creative class” is migrating, you might want to listen carefully to his advice!
P.S. Is it me, or does Richard Florida look a heck of a lot like Daniel Hugh Kelly??
From Richard’s bio: “In his City talks, Florida draws on ideas in the book, but also inserts prominent new examples and theories, which are popping up every day; it’s an exciting time to be studying human behavior and economic growth. He tells us that globalization has not made the world flat; the world, on the contrary, is spiky — and place is becoming more relevant to the global economy and our individual lives than almost anything else. A brilliant speaker, recently named one of the best and brightest by Esquire, Richard Florida combines in-depth analysis, cutting-edge trends, and fascinating personal stories to show us where the world is headed. He doesn’t just tap into hot topics, he generates them.
Richard Florida’s ideas on the “creative class” and on cities have been featured in major ad campaigns including BMW and are being used globally to change the way companies and regions compete in the creative age. A Professor of Business and Creativity at the Rotman School of Management, in Toronto, Florida is on the cutting-edge of research and innovation that drives the 21st century world economy.”
