Reading time: 2 - 2 minutes
Video Time: 13 minutes 55 seconds
“In this world of digital, in this world of speed, in this world of fast. . .you’ve really gotta’ change it, and you’ve gotta’ make it happen differently. Right?!”
That ‘IT’, that Kodak’s Chief Marketing Officer, Jeffrey Hayzlett (@JeffreyHayzlett on Twitter) is referring to in this quick and snappy video, is the heartbeat of your business. In this video, presented at the Twitter-inspired “140″ conference in Las Vegas, Jeff shares with his audience some anecdotes about how he came to be one of the most active C-Level Twitterers and how Kodak leveraged its mass of social media “followers” to help re-brand what is being talked about as one of it’s most innovative recent products.
There are two simple lessons for marketers of all stripes. . .and business owners of all sizes. . .in Jeffrey’s presentation:
1. Remember, we do not have all the answers, and 2.) We’ve got to always keep our eye on what’s next.
Marketing complacency can not only be damaging to a product-line, but to the bottom-line as well.
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