Reading time: 2 - 3 minutes
Video Time: 15 minutes 52 seconds
Has this happened to you? You’re working on a deadline and you call another department in your company to ask a question like, “When will X get finished?” or “What happened with Y?” and all you seem to get is the run around. Frustrating isn’t it? Or maybe you’re on the other side the problem and people keep asking you questions about things you know nothing about. This is common in large companies where each department seems to operate in its own little universe. Erik van der Zijden, creative partner for DigiRedo, knows this problem all to well. That’s why he spoke about the benefits of podcasting as a way to solve the internal communication problem that hinders so many businesses.
In today’s video Erik presents a case study about a pharmaceutical company using podcasts to increase internal communication.
Erik’s study outlines:
- The need for good internal communications
- The reason for using the podcast format
- The results of using podcasts
As you watch the video think about the implications that good internal communications can have on your company, like faster product development or better brand awareness. If you’re currently feeling frustration like the above story, then maybe you should suggest another communications strategy (like a podcast) to the decision makers of your company…they’ll thank you for it if it means a bigger profit margin. Enjoy!
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