Reading time: 2 - 4 minutes
Video Time: 59 minutes 10 seconds
Metaphor or Facts? Logic or Emotion? Which is the best way to not only reach an audience but have that audience act?
In this excellent thought-provoking talk by entitled “The Science of Communications” sponsored by the AMS Journal’s AMS workshop, we hear from a variety of scientists and communications experts who tackle the idea of how to best communicate scientific discovery to an apparent apathetic world. The take-aways from these various opinions are bountiful, and if you listen all the way through, you’re mind will no doubt be racing about how effective your own efforts at communication are, whether they be personal or business related.
In the video, you’ll hear from American Meteorological Association’s Dr. Anthony Socci discusses the apparent value of “framing” a conversation or marketing message to yield greater adoption of an idea. . .particularly one that is new, or unpopular.
Socci is followed by professor of political science at The University of Michigan, Dr. Arthur Lupia. Lupia discusses decision-making, and how people make those decisions without good, solid information. In the field of politics, as Lupia this issue is endemic, and he talks about the corollaries to the Green Movement.
Molly Bentley, contributor to BBC Science, tackles the idea of how to simplify the extremely complex knowledge possessed by scientists into information that can be digested and embraced by a lay audience. This somewhat comical discussion of how such scientific discovery is presented to the non-scientific community currently, may serve as a reminder of just how many companies try to explain unsuccessfully their own products and mission to customers. It’s a case for technical writing at its best!
There is a lot here in this talk, feel free to skip around a bit, or listen all the way through. There is a lot to learn, and a lot to take notes about if you are a communicator, or even just someone responsible, or interested in, someone clearly understanding, embracing, and acting upon your message.
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