Reading time: 3 - 4 minutes
Video Time: 35 minutes 25 seconds
Marissa Mayer (@MarissaMayer on Twitter) is the Vice President of Search Product and User Experience at Google. She has become a much recognized face of Google, often seen in interviews and speeches discussing Google’s current goals and achievements. In this speech given at Google Press Day in Paris, Mayer goes into detail about Google’s past, present, and future goals as a company.
Mayer begins the lecture with a quick introduction to the components of the search experience, which are specifically: comprehensiveness, relevance, speed, and user experience. Mayer stresses how Google has focused on each component to fine tune the overall search experience. When she describes the early days of Google, she marvels at how much Google and the internet have grown. When search first began, people were ready to sort through many websites to find the information they needed, but Google put its focus on relevance, aiming to place the best results first. This made Google extremely popular, just through people spreading the word, without any real advertisements.
Mayer explains how as information has increased rapidly on the web, it has become even more necessary to use search, and things like relevance and ranking become extremely important. She talks about how much information seeking has changed since search and the internet were introduced. At one point, we would have gone to the library, or asked other people when information was needed. Now, Google can answer a question in under a second. And despite using a lot of new features and capabilities, Google has remained clean and simple. Mayer describes many of these current capabilities in detail, for example things like spell correction, alternate queries, and sitelinks, all help make search more efficient and effective.
So, what will the future look like at Google? Google is working on answering questions even faster, according to Mayer, their goal is the speed of light. Of course, there are also numerous new features that Google is trying out. Developments in cross-language search which uses translation to search multiple languages, or universal search which offers up multiple types of links like images and videos that are all the most relevant to your search. One very interesting new capability is personalization, which takes a person’s search history and uses it to make search more relevant to the individual. The last ten minutes of the video includes a question and answer portion, which focuses on Google’s new developments.
It’s incredibly exciting to see what Google is coming up with to broaden and sharpen our search experience! So, enjoy this intriguing video about the future of search, and of course, Happy Learning!