Reading time: 2 - 4 minutes
Video Time: 25 minutes 41 seconds
Welcome to a new week everyone. This time around the theme is marketing. It’s a pretty big theme with an even bigger impact on business. Think about it, how can you sell a product if no one knows it exists. Whether you’re trying to market yourself, a business, or a product a good marketing strategy is key. Hopefully this week you will gain new insights into the world of marketing.
We start things off with Russell Carroll creator of Game Tunnel an independent games website. In this video he explains what actions indie game developers need to do if they want their games to standout in the sea of other games. For the 99% of you who aren’t indie game developers every time you hear Russell says indie games replace it with small businesses. Russell outlines a few important steps for indie game developers (small business owners) to follow if they want to effectively advertise themselves.
His three main points are:
1. Consider the market
2. Create a press plan
3. Use the right medium (viral marketing)
Of those three points the most important one seems to focus on creating a good press plan. Russell details how important a press plan can be for generating interest especially in the early stages of product development. Russell also stresses the importance of establishing and maintaining a good working relationship with your business associates. When you perform a business deal you’re not only trying to sell a product, but you’re also selling yourself. If the buyer feels comfortable around you or even trusts you then you have a much better chance of selling. Also, you never know which of your business relationships will help you further down your career so it is important not to burn any bridges along the way. I hope that this video gets you geared up for more of the marketing tips and tricks that we have in store for you. Enjoy!
Happy Learning…and Game On!
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